A 3-Day, One-on-One
Aesthetics Training
Immersion · For Clinicians
Leaving Hospital Medicine
Build a healing-
centered practice
you love walking
into without
becoming "just
another Botox
provider."
Spend three days, one-on-one, with Joni Collins, DMS, PA-C in Historic Roswell, Georgia — who has trained 1,200+ providers since 2015. Learn the regenerative method behind The 1228 Protocol™, and leave with the skills, the systems, and the roadmap to open a practice of your own.
Step one of three — and your plan is yours to keep, whether you train with Joni or not.
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A 3-Day, One-on-One
Aesthetics Training
Immersion · For Clinicians
Leaving Hospital Medicine
Build a healing-
centered practice
you love walking
into without
becoming "just
another Botox
provider."
Spend three days, one-on-one, with Joni Collins, DMS, PA-C in Historic Roswell, Georgia — who has trained 1,200+ providers since 2015. Learn the regenerative method behind The 1228 Protocol™, and leave with the skills, the systems, and the roadmap to open a practice of your own.
Step one of three — and your plan is yours to keep, whether you train with Joni or not.
In plain terms, you leave hospital medicine and build a regenerative aesthetics practice you own. Joni walks every step with you. Here's how:
STEP 1
Book your Practice
Roadmap Call
A no-pressure strategy call, map the practice you want and whether this path fits. Free, and you keep the Roadmap either way.
STEP 2
Train 3 days, one-on-one
Your curriculum, your pace, with Joni in the clinic. All supplies, materials and models included.
STEP 3
Open your doors
With your business roadmap, SOPs, mentorship — and a licensing pathway when you're ready.
In plain terms, you leave hospital medicine and build a regenerative aesthetics practice you own. Joni walks every step with you. Here's how:
STEP 1
Book your Practice Roadmap
Call
A no-pressure strategy call, map the
practice you want and whether this
path fits. Free, and you keep the
Roadmap either way.
STEP 2
Train 3 days, one-on-one
Your curriculum, your pace, with Joni
in the clinic. All supplies, materials
and models included.
STEP 3
Open your doors
With your business roadmap, SOPs, mentorship — and a licensing
pathway when you're ready.
You know the moment.
It's 6:40pm. You're still charting.
You became a clinician to change people's lives. And somewhere between the fourteenth admission and the third prior-authorization call, you realized the system you work for isn't built for that. It's built for throughput.
So you've been quietly looking at the door. And every time you look, the same thought pulls you back:
"If I go into aesthetics... am I still practicing
medicine? Or am I just selling syringes?"
That question is not weakness. That question is the best thing about you.
It means you've seen what the aesthetics industry so often is — treatments sold from a menu, patients treated like procedures, providers trained in a weekend and left to figure out the rest alone — and you refuse to become that.
Here's what nobody has told you: you don't have to.
You know the moment.
It's 6:40pm. You're still charting.
You became a clinician to change people's lives. And somewhere between the fourteenth admission and the third prior-authorization call, you realized the system you work for isn't built for that. It's built for throughput.
So you've been quietly looking at the door.
And every time you look, the same thought pulls you back:
"If I go into aesthetics... am I still practicing medicine? Or am I just selling syringes?"
That question is not weakness. That question is the best thing about you.
It means you've seen what the aesthetics industry so often is — treatments sold from a menu, patients treated like procedures, providers trained in a weekend and left to figure out the rest alone — and you refuse to become that.
Here's what nobody has told you: you don't have to.
The two doors everyone shows you and the third one they don't.
Door One
Stay.
Keep the title, keep the burnout, keep missing dinner. You already know where this door goes — you're standing behind it.
Door TWO
The weekend course.
Fly somewhere, inject a few foreheads, fly home with a certificate and no plan. "Drive-by" corporate training. Now you're a hospital clinician with a side skill you're afraid to use — and no idea how to build a business around it.
THE THIRD DooR
A practice you own.
Doing medicine you believe in, for patients who come back because it works not because they're chasing a quick fix. The one where you love going to work again. This is the door nobody shows you and it's the one you're here for.
The two doors everyone shows you and the third one they don't.
Door One
Stay.
Keep the title, keep the burnout, keep missing dinner. You already know where this door goes — you're standing behind it.
Door TWO
The weekend course.
Fly somewhere, inject a few foreheads, fly home with a certificate and no plan. "Drive-by" corporate training. Now you're a hospital clinician with a side skill you're afraid to use — and no idea how to build a business around it.
THE THIRD DooR
A practice you own.
Doing medicine you believe in, for patients who come back because it works not because they're chasing a quick fix. The one where you love going to work again. This is the door nobody shows you and it's the one you're here for.
"There are moments in medicine when you realize what you were taught is incomplete."
Nearly seven in ten aesthetic patients never return to the same provider after their third treatment.1 Sit with that number. The transactional model isn't just clinically incomplete—it’s commercially unsustainable. It burns out patients, and it burns out the providers chasing them.
The 1228 Method™ was built on a different premise: health drives aesthetics. The skin is a living reflection of everything beneath it—cellular turnover, microvascular health, hormones, inflammation. In youth, skin renews itself on a ~28-day cycle. By midlife, that cycle stretches to 45–60 days or more. Address the biology and results compound. Ignore it, and even the best treatment plateaus.
That's why the protocol is called 1228: twelve treatments, one every 28 days — sequenced to the body's own regenerative rhythm. Not one-and-done. A journey with a biological reason for every step.
And here's the part that changes your career, not just your patients' skin:
When you practice this way, the consult becomes the business model.
You stop selling procedures and start guiding transformations. Patients stay
because they're getting healthier, and they can see it. Retention stops being a
marketing problem and becomes a medical outcome.
And here's what should settle the fear that's kept you at the door: the thing you're
afraid of becoming transactional, "just another injector", this model makes
impossible. You cannot run a one-and-done practice on a method built around the
opposite. Everyone else teaches you to inject. Joni teaches you to practice medicine
and build a practice around it. You wanted to leave the hospital without leaving
medicine. This is how.
"There are moments in medicine when you realize what you were taught is incomplete."
Nearly seven in ten aesthetic patients never return to the same provider after their third treatment.1 Sit with that number. The transactional model isn't just clinically incomplete—it’s commercially unsustainable. It burns out patients, and it burns out the providers chasing them.
The 1228 Method™ was built on a different premise: health drives aesthetics. The skin is a living reflection of everything beneath it—cellular turnover, microvascular health, hormones, inflammation. In youth, skin renews itself on a ~28-day cycle. By midlife, that cycle stretches to 45–60 days or more. Address the biology and results compound. Ignore it, and even the best treatment plateaus.
That's why the protocol is called 1228: twelve treatments, one every 28 days — sequenced to the body's own regenerative rhythm. Not one-and-done. A journey with a biological reason for every step.
And here's the part that changes your career, not just your patients' skin:
When you practice this way, the consult becomes the business model.
You stop selling procedures and start guiding transformations. Patients stay
because they're getting healthier, and they can see it. Retention stops being a
marketing problem and becomes a medical outcome.
And here's what should settle the fear that's kept you at the door: the thing you're afraid of becoming transactional, "just another injector", this model makes
impossible. You cannot run a one-and-done practice on a method built around the opposite. Everyone else teaches you to inject. Joni teaches you to practice
medicine and build a practice around it. You wanted to leave the hospital without leaving medicine. This is how.
This is what you'll learn to deliver.
Inside The 1228 Protocol™ - the system your
training is built on.
Before you decide, see exactly what you'd be mastering: the clinical mechanism in
the skin, and the twelve-month model it creates for your practice.
You'll learn to deliver every layer of this in your three days — and leave with the SOPs, the patient scripts and the sequencing to run it as a practice, not a menu.
This is what you'll learn to deliver.
Inside The 1228
Protocol™ - the system your training is built on.
Before you decide, see exactly what you'd be mastering: the clinical mechanism inthe skin, and the twelve-month model it creates for your
practice.
How it works in the skin. Cycle-synchronised regenerative stacking — each session re-dosed on the skin's own 28-day renewal
rhythm, so collagen density compounds instead of fading the way a single treatment does. This is the biology you'll be trained to sequence, layer by layer.
Why it changes your practice. One protocol turns a one-and-done visit into a twelve-month patient relationship — sequenced across four tiers, with the Sweet XVI™ conversion point at month four. It's the difference between forever chasing new patients and deepening the ones you already have.
You'll learn to deliver every layer of this in
your three days — and leave with the
SOPs, the patient scripts and the
sequencing to run it as a practice, not a
menu.
"I ASKED THE SAME QUESTION YOU'RE ASKING."
Joni trained across neonatology, internal medicine and dermatology before aesthetics — years spent believing that treating people was the same as helping them get well. Then came the realization that started everything: what she'd been taught was incomplete. Her patients looked treated. They weren't necessarily healthier.
That's the crack this whole method grew out of — the refusal to keep treating skin as if it were separate from the person underneath it. If you've ever felt that same quiet gap between what you were trained to do and what actually heals someone, you already understand the 1228 Method better than most people she trains.
One Personal Beat To Add — In Joni's Words
The specific moment she chose to build this instead of staying where she was. Two or three first-person sentences (captured on the call) — the most powerful thing this section is still waiting on.
Joni Collins, DMS, PA-C, CAC — a board-certified Physician Associate for 25+ years who holds a Doctor of Medical Science (DMS) degree. Founder of Twelve Twenty Eight Wellness in Historic Roswell, Georgia; national trainer and faculty educator; inventor of a patent-pending method; award-winning clinician. She has trained 1,200+ providers since 2015, and personally mentors 350 today.
But her credentials aren't why clinicians train with her. This is:
"I don't offer one and done. I offer journeys."
"I refuse to partner with people who don't help the people I teach."
She has walked away from industry money that would have compromised her trainees. She answers to the clinicians she trains and the patients they serve — no one else.
"The biggest blessing is to know I used my skill set to serve others — and one day to look at my daughters and know I created a legacy. Twelve Twenty Eight is a vessel for that legacy."
Educate. • Empower. • Serve.
"I ASKED THE SAME QUESTION YOU'RE ASKING."
Joni trained across neonatology, internal medicine and dermatology before aesthetics — years spent believing that treating people was the same as helping them get well. Then came the realization that started everything: what she'd been taught was incomplete. Her patients looked treated. They weren't necessarily healthier.
That's the crack this whole method grew out of — the refusal to keep treating skin as if it were separate from the person underneath it. If you've ever felt that same quiet gap between what you were trained to do and what actually heals someone, you already understand the 1228 Method better than most people she trains.
One Personal Beat To Add — In Joni's Words
The specific moment she chose to build this instead of staying where she was. Two or three first-person sentences (captured on the call) — the most powerful thing this section is still waiting on.
Joni Collins, DMS, PA-C, CAC — a board-certified Physician Associate for 25+ years who holds a Doctor of Medical Science (DMS) degree. Founder of Twelve Twenty Eight Wellness in Historic Roswell, Georgia; national trainer and faculty educator; inventor of a patent-pending method; award-winning clinician. She has trained 1,200+ providers since 2015, and personally mentors 350 today.
But her credentials aren't why clinicians train with her. This is:
"I don't offer one and done. I offer journeys."
"I refuse to partner with people who don't help the people I teach."
She has walked away from industry money that would have compromised her trainees. She answers to the clinicians she trains and the patients they serve — no one else.
"The biggest blessing is to know I used my skill set to serve others — and one day to look at my daughters and know I created a legacy. Twelve Twenty Eight is a vessel for that legacy."
Educate. • Empower. • Serve.
The path, step by step.
How it works from first call to open doors.
Three steps: an honest conversation, a three-day immersion, and the practice you open after.
|
01 |
The Practice Roadmap CallIt starts with a conversation — not a needle, and not a sales pitch. Answer a few short questions about where you are and where you want to be, then sit down with Joni, by video or phone, to look honestly at three things: the career you have now, the practice you actually want, and the gap between them. Together you'll sketch what your own practice could look like — your market, your license, your first twelve months — and whether the 1228 path is the right way there. If it isn't, Joni will tell you, and point you somewhere better. You leave with your Personalized 1228 Practice Roadmap either way — free, and no obligation. You'll be respected whether you train here or not. That's a promise. |
|
02 |
The 3-Day Immersion — you become the patient firstMost programs hand you a needle on day one. Joni hands you a mirror. Before you learn to deliver the method, you go through the entire 1228 patient journey yourself — the Good Faith Exam, the Top-Three Wish List, the diagnostics, the treatment experience — so you feel exactly what your future patients will feel, and understand in your body why the consult becomes the business model. Then you train — one-on-one with Joni, in the clinic, for three full days. Not a cohort of forty watching a demo from the back row. Your curriculum, built from your goals: choose from 17 clinical topics (neurotoxins, HA and bio-restorative fillers, PRF/PRP, cannulas, nerve blocks, microneedling, PDO threads, and more) and 13 business topics (the aesthetic consult, device decisions, compliance, memberships, retail, marketing). Day 1 The medicine100% didactic. The 1228 Method — skin-cell-cycle science, the eight pillars of biological aging, regenerative sequencing, patient assessment. Day 2 The bridge50% didactic, 50% hands-on. The medicine meets your hands. Day 3 The craft100% hands-on procedures, on real models, with every supply and material provided. You bring a notebook. |
|
03 Â
|
You leave with a practice plan — not just a certificate. |
You walk out with:
|
✓  Your personalized business roadmap - built with Joni around your market, your license, your life ✓  The document vault - sample employee handbook, complication protocols, marketing guides, best practices ✓  Certificate of completion and a defined pathway to license The 1228 Protocol™ when you're ready |
 |
✓  SOPs & business systems - the checklists, protocols, consent frameworks and patient scripts already running in real practices ✓  The First 90 Days - a roadmap session before you leave, follow-up one-on-ones for your first real cases, and monthly mentorship touchpoints ✓  A community of clinicians who practice medicine the way you want to |
And one year from now, an envelope arrives in your mailbox — the goal card you wrote on your last day. So you can see how far you've come.
The path, step by step.
How it works from first call to open doors.
Three steps: an honest conversation, a three-day immersion, and the practice you open after.
|
01 |
The Practice Roadmap CallIt starts with a conversation — not a needle, and not a sales pitch. Answer a few short questions about where you are and where you want to be, then sit down with Joni, by video or phone, to look honestly at three things: the career you have now, the practice you actually want, and the gap between them. Together you'll sketch what your own practice could look like — your market, your license, your first twelve months — and whether the 1228 path is the right way there. If it isn't, Joni will tell you, and point you somewhere better. You leave with your Personalized 1228 Practice Roadmap either way — free, and no obligation. You'll be respected whether you train here or not. That's a promise. |
|
02 |
The 3-Day Immersion — you become the patient firstMost programs hand you a needle on day one. Joni hands you a mirror. Before you learn to deliver the method, you go through the entire 1228 patient journey yourself — the Good Faith Exam, the Top-Three Wish List, the diagnostics, the treatment experience — so you feel exactly what your future patients will feel, and understand in your body why the consult becomes the business model. Then you train — one-on-one with Joni, in the clinic, for three full days. Not a cohort of forty watching a demo from the back row. Your curriculum, built from your goals: choose from 17 clinical topics (neurotoxins, HA and bio-restorative fillers, PRF/PRP, cannulas, nerve blocks, microneedling, PDO threads, and more) and 13 business topics (the aesthetic consult, device decisions, compliance, memberships, retail, marketing). Day 1 The medicine100% didactic. The 1228 Method — skin-cell-cycle science, the eight pillars of biological aging, regenerative sequencing, patient assessment. Day 2 The bridge50% didactic, 50% hands-on. The medicine meets your hands. Day 3 The craft100% hands-on procedures, on real models, with every supply and material provided. You bring a notebook. |
You leave with a practice plan — not just a certificate.
You walk out with:
✓ Your personalized business roadmap — built with Joni around your market, your license, and your life.
✓ The document vault — sample employee handbook, complication protocols, marketing guides, and best practices.
✓ Certificate of completion and a defined pathway to license The 1228 Protocol™ when you're ready.
✓ SOPs & business systems — the checklists, protocols, consent frameworks, and patient scripts already running in real practices.
✓ The First 90 Days — a roadmap session before you leave, follow-up one-on-ones for your first real cases, and monthly mentorship touchpoints.
âś“ A community of clinicians who practice medicine the way you want to.
And one year from now, an envelope arrives in your mailbox — the goal card you wrote on your last day, so you can see how far you've come.
What this is not.
Just as important. This program does not require you to:
|
|
âś•
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|
Promise patients overnight miracles ("one syringe isn't going to change your life") — Joni says that to patients, out loud |
|
âś•
|
Reinvent your identity — you'll be more yourself as a clinician here, not less |
And it's not for everyone. If you're looking for the fastest way to run volume through a syringe menu, Joni will respectfully point you elsewhere. This training is for clinicians who want to build healing practices — the kind patients trust, return to, and send their friends to.
What this is not.
Just as important. This program does not require you to:
|
âś•
|
Become a pushy salesperson — the consult does the work, ethically. |
|
âś•
|
Promise patients overnight miracles ("one syringe isn't going to change your life") — Joni says that to patients, out loud. |
|
âś•
|
Chase trends, fads or filters. |
|
âś•
|
Reinvent your identity — you'll be more yourself as a clinician here, not less. |
|
âś•
|
Already know business — that's what the roadmap, the SOPs and the mentorship are for. |
And it's not for everyone. If you're looking for the fastest way to run volume through a syringe menu, Joni will respectfully point you elsewhere. This training is for clinicians who want to build healing practices the kind patients trust, return to, and send their friends to.
NOT A DEMO. REAL PRACTICES.
This method is already running in 40+ practices.
Clinicians who sat exactly where you're sitting now run 1228 practices in their own clinics — from Alaska to Florida — delivering twelve-month patient journeys under the protocol you'll train in.
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Alaska
|
Texas
|
California
|
Maine
|
Florida
|
...and more
|
NOT A DEMO. REAL
PRACTICES.
This method is already running in 40+ practices.
Clinicians who sat exactly where you're sitting now run 1228 practices in their own clinics—from Alaska to Florida—delivering twelve-month patient journeys under the protocol you'll train in.
The math your inner skeptic is asking about.
Let's respect the question — because "I don't know if I have the money" is real.
THE 3-DAY 1:1 IMMERSION
Every supply, material and model included.
You don't need it in the bank today — payment plans spread it into a monthly number. We'll map it against your first patients on the call.
One entry-tier patient is worth $2,940 across twelve months. Four patients — four — repay this entire training.
| â—‹ |
The tiers run $2,940–$5,200, with consumable costs low enough to support a real business — not a treadmill.2 |
| â—‹ |
The model is built for retention: twelve visits per patient per year, in an industry where most patients vanish after visit three. |
| â—‹ |
You're not rebuilding your patient list every quarter. |
Now the other math — the one nobody quotes you.
Another year at 6:40pm, still charting. The weekend course you already paid for and never used. The patients who needed the provider you haven't let yourself become yet. That bill comes due too. It's just quieter.
2 Figures reflect programs in existing licensed practices. Your results depend on your market, your licensure, your effort and your compliance requirements. No income outcome is promised or guaranteed.
The math your inner skeptic is asking about.
Let's respect the question — because "I don't know if I have the money" is real.
THE 3-DAY 1:1 IMMERSION
Every supply, material and model included.
You don't need it in the bank today — payment plans spread it into a monthly number. We'll map it against your first patients on the call.
One entry-tier patient is worth $2,940 across twelve months. Four patients — four — repay this entire training.
| â—‹ |
The tiers run $2,940–$5,200, with consumable costs low enough to support a real business—not a treadmill.2 |
| â—‹ |
The model is built for retention: twelve visits per patient per year, in an industry where most patients vanish after visit three. |
| â—‹ |
You're not rebuilding your patient list every quarter. You're deepening it. |
Now the other math — the one nobody quotes you. Another year at 6:40pm, still charting. The weekend course you already paid for and never used. The patients who needed the provider you haven't let yourself become yet. That bill comes due too. It's just quieter..
2 Figures reflect programs in existing licensed practices. Your results depend on your market, your licensure, your effort and your compliance requirements. No income outcome is promised or guaranteed.
The promise and the one she won't make.
Joni won't promise you'll get rich. She'll promise you'll be ready.
No honest clinician can guarantee your income — it depends on your market, your license and your effort, and Joni won't insult you by pretending otherwise.
Here's what she will stand behind:
| Â | Â |
"You'll leave able to perform your core procedures safely and confidently — and if you don't feel ready, you keep training with me, at no extra tuition, until you do." |
It's the same standard she holds in her own clinic: "If I don't know the answer, I will relentlessly find the right resource." In eleven years of teaching this method, she has never had a clinician follow it and tell her they got no benefit.
You're not buying three days you're buying a mentor who doesn't leave when the three days end.
[Proposed promise — Joni to confirm the exact terms before this goes live.]
The promise and the one she won't make.
Joni won't promise you'll get rich. She'll promise you'll be ready.
No honest clinician can guarantee your income — it depends on your market, your license and your effort, and Joni won't insult you by pretending otherwise.
Here's what she will stand behind:
| Â | Â |
"You'll leave able to perform your core procedures safely and confidently — and if you don't feel ready, you keep training with me, at no extra tuition, until you do." |
It's the same standard she holds in her own clinic: "If I don't know the answer, I will relentlessly find the right resource." In eleven years of teaching this method, she has never had a clinician follow it and tell her they got no benefit. You're not buying three days you're buying a mentor who doesn't leave when the three days end.
[Proposed promise — Joni to confirm the exact terms before this goes live.]
The whole thing, in one look.
The 1228 Immersion at a glance
What it is |
A 3-day, one-on-one aesthetics training immersion in Historic Roswell, Georgia. |
Who it's for |
PAs, NPs and physicians leaving hospital medicine who want a practice they own — not a syringe menu. |
What you learn |
The 1228 regenerative method — and the consult-led model that keeps a patient for a year, not one visit. |
What you leave with |
Clinical skills, SOPs and patient scripts, a personalized business roadmap, mentorship, and a licensing pathway. |
Investment |
$10,500 — every supply, material and model included. Payment plans available. Four patients repay it. |
How to start |
Book your free Practice Roadmap Call — answer a few questions, choose a time, and leave with your personalized roadmap either way. |
Availability |
Two clinicians at a time — up to 12 per month. |
The whole thing, in one look.
The 1228 Immersion at a glance
What it is
A 3-day, one-on-one aesthetics training immersion in Historic Roswell, Georgia.
Who it's for
PAs, NPs and physicians leaving hospital medicine who want a practice they own — not a syringe menu.
What you learn
The 1228 regenerative method — and the consult-led model that keeps a patient for a year, not one visit.
What you leave with
Clinical skills, SOPs and patient scripts, a personalized business roadmap, mentorship, and a licensing pathway.
Investment
$10,500 — every supply, material and model included. Payment plans available. Four patients repay it.
How to start
Book your free Practice Roadmap Call — answer a few questions, choose a time, and leave with your personalized roadmap either way.
Availability
Two clinicians at a time — up to 12 per month.
Twelve months from now…
You wake up before the alarm because you want to go to work.
Your first patient today is on month eight of her journey. She rebooks before she leaves, the way all of them do now. You quote your plans without your voice going up, because you're not selling a procedure — you're guiding a protocol you believe in, in a practice with your name on the door.
You're home for dinner. You know your numbers. And somewhere in a drawer is the goal card you wrote in Roswell — about to arrive back in your mailbox, one year on, to show you how far you've come.
The other version of twelve months from now? It's 6:40pm, and you're still charting.
Twelve months from now…
You wake up before the alarm because you want to go to work.
Your first patient today is on month eight of her journey. She rebooks before she leaves, the way all of them do now. You quote your plans without your voice going up, because you're not selling a procedure — you're guiding a protocol you believe in, in a practice with your name on the door.
You're home for dinner. You know your numbers. And somewhere in a drawer is the goal card you wrote in Roswell — about to arrive back in your mailbox, one year on, to show you how far you've come.
The other version of twelve months from now? It's 6:40pm, and you're still charting.
What other clinicians were afraid of before they came.
You're not the first to stand at this door. These fears are drawn from real conversations.
"I'm not sure this is the right timing."
There will never be a shift schedule that politely clears a space for your future. That's exactly what the Roadmap Call is for, one honest conversation, not your whole career, where you see the real path before you commit a day or a dollar. Decide from clarity, not from fear.
"I don't know if I'm really an entrepreneur."
You don't have to be. You have to be a good clinician who follows a system. The business roadmap, SOPs, scripts and mentoring exist because most great clinicians were never taught business. Not knowing isn't a disqualifier here, it's the entry requirement.
"I'm afraid I'll be judged for going into aesthetics."
The colleagues you're worried about are mostly the ones quietly asking the same question you are. And here's the truth this program is built on: practiced properly, this is medicine — regenerative, longitudinal, root-cause medicine. Your patients won't experience you as a salesperson. They'll experience you as the first provider who ever really looked at them.
"What if I hurt someone?"
The right fear — it's why you'll be trained one-on-one, on real models, with complication protocols in your vault and Joni a phone call away after you go home. Confidence built on competence, never on bravado.
"What if I don't learn everything?"
You won't - nobody does in three days, and anyone who promises otherwise is lying to you. What you'll have is the method, the fundamentals done properly, the systems, and a mentor who answers. "If I don't know the answer, I will relentlessly find the right resource." That's Joni's standing promise to every clinician she trains.
"What if I invest, and it doesn't work for me?"
Fair - it's real money. Two things protect you. First, the Roadmap Call comes before a single dollar of tuition: if Joni doesn't believe this path fits you, she'll say so. Second, the promise above — you keep training until you can perform your core procedures confidently, at no extra tuition. In eleven years, she has never had a clinician follow this method and tell her they got no benefit. What she can't promise is income — no one honest can — which is exactly why she'd rather map the numbers with you on the call than sell you a fantasy.
"Will I actually get patients?"
The fear underneath the business fear. The honest answer: the 1228 model is built to earn patients and keep them — a consult that turns strangers into twelve-month journeys, the marketing SOPs and patient scripts already running in real practices, and Joni on the phone for your first real cases. She can't hand you a full book on day one; anyone who promises that is lying to you. What she hands you is the system that fills one — and a mentor who has done it 40+ times over.
"What if aesthetics changes who I am?"
It will. That's rather the point — you'll like this version more. The one who's home for dinner.
What other clinicians were afraid of before they came.
You're not the first to stand at this door. These fears are drawn from real conversations.
"I'm not sure this is the right timing."
There will never be a shift schedule that politely clears a space for your future. That's exactly what the Roadmap Call is for, one honest conversation, not your whole career, where you see the real path before you commit a day or a dollar. Decide from clarity, not from fear.
"I don't know if I'm really an entrepreneur."
You don't have to be. You have to be a good clinician who follows a system. The business roadmap, SOPs, scripts and mentoring exist because most great clinicians were never taught business. Not knowing isn't a disqualifier here, it's the entry requirement.
"I'm afraid I'll be judged for going into aesthetics."
The colleagues you're worried about are mostly the ones quietly asking the same question you are. And here's the truth this program is built on: practiced properly, this is medicine — regenerative, longitudinal, root-cause medicine. Your patients won't experience you as a salesperson. They'll experience you as the first provider who ever really looked at them.
"What if I hurt someone?"
The right fear — it's why you'll be trained one-on-one, on real models, with complication protocols in your vault and Joni a phone call away after you go home. Confidence built on competence, never on bravado.
"What if I don't learn everything?"
You won't - nobody does in three days, and anyone who promises otherwise is lying to you. What you'll have is the method, the fundamentals done properly, the systems, and a mentor who answers. "If I don't know the answer, I will relentlessly find the right resource." That's Joni's standing promise to every clinician she trains.
"What if I invest, and it doesn't work for me?"
Fair - it's real money. Two things protect you. First, the Roadmap Call comes before a single dollar of tuition: if Joni doesn't believe this path fits you, she'll say so. Second, the promise above — you keep training until you can perform your core procedures confidently, at no extra tuition. In eleven years, she has never had a clinician follow this method and tell her they got no benefit. What she can't promise is income — no one honest can — which is exactly why she'd rather map the numbers with you on the call than sell you a fantasy.
"Will I actually get patients?"
The fear underneath the business fear. The honest answer: the 1228 model is built to earn patients and keep them — a consult that turns strangers into twelve-month journeys, the marketing SOPs and patient scripts already running in real practices, and Joni on the phone for your first real cases. She can't hand you a full book on day one; anyone who promises that is lying to you. What she hands you is the system that fills one — and a mentor who has done it 40+ times over.
"What if aesthetics changes who I am?"
It will. That's rather the point — you'll like this version more. The one who's home for dinner.
Two at a time. That's the whole model.
This isn't scarcity for its own sake. It's arithmetic.
Training is one-on-one, cohort days are limited, and Joni still practices, mentors, and runs her own clinic. The academy takes a maximum of 12 clinicians per month, two at a time.
August 6th 8 pm EST
Book Your Practice Roadmap Call →Not ready to talk yet? Download the 1228 Training Guide (free PDF) →
Two at a time. That's the whole model.
This isn't scarcity for its own sake. It's
arithmetic.
Training is one-on-one, cohort days are limited, and Joni still practices, mentors, and runs her own clinic. The academy takes a maximum of 12 clinicians per month, two at a time.
August 6th 8 pm EST
Book Your Practice Roadmap Call →Not ready to talk yet? Download the 1228 Training Guide (free PDF) →
The first step
Ready to see what your practice could look like?
The Practice Roadmap Call is not a sales call. It's a private working session with Joni. You'll look at where you are now, the practice you want to build, and whether the 1228 path is the right way there — and together you'll map your first twelve months, your market, and what's possible under your license in your state.
You leave with your Personalized 1228 Practice Roadmap either way. And if Joni doesn't believe this path is right for you, she'll tell you — and point you somewhere better. Free, and no obligation.
A few short questions, then choose your time · free · no obligation.  · Prefer email? Reach Joni at [email protected]Â
The first step
Ready to see what your practice could look like?
The Practice Roadmap Call is not a sales call. It's a private working session with Joni. You'll look at where you are now, the practice you want to build, and whether the 1228 path is the right way there — and together you'll map your first twelve months, your market, and what's possible under your license in your state.
You leave with your Personalized 1228 Practice Roadmap either way. And if Joni doesn't believe this path is right for you, she'll tell you — and point you somewhere better. Free, and no obligation.
A few short questions, then choose your time · free · no obligation.  · Prefer email? Reach Joni at [email protected]Â
A last word, from Joni.
I know what it took for you to read this far. It's the same thing it took me to build this place.
I'm not going to judge where you are. I want you to have a safe space to find out what you could build — and whether you train with me or not, you'll be treated with the same respect I'd give my own patients. That's not a marketing line. Ask the clinicians who came before you; most started as strangers and became my friends.
You didn't spend twenty years learning to heal people so you could watch the clock run out on your own life.
Come spend a day. Experience the journey your patients will experience. Then decide.
Joni Collins
DMS, PA-C, CAC · Board-certified Physician Associate · Founder, Twelve Twenty Eight Wellness · Historic Roswell, Georgia
Educate. • Empower. • Serve.
Book Your Practice Roadmap Call →A last word, from Joni.
I know what it took for you to read this far. It's the same thing it took me to build this place.
I'm not going to judge where you are. I want you to have a safe space to find out what you could build — and whether you train with me or not, you'll be treated with the same respect I'd give my own patients. That's not a marketing line. Ask the clinicians who came before you; most started as strangers and became my friends.
You didn't spend twenty years learning to heal people so you could watch the clock run out on your own life.
Come spend a day. Experience the journey your patients will experience. Then decide.
Joni Collins
DMS, PA-C, CAC · Board-certified Physician Associate · Founder, Twelve Twenty Eight Wellness · Historic Roswell, Georgia
Educate. • Empower. • Serve.
Book Your Practice Roadmap Call →Twelve Twenty Eight Wellness
The 1228 Immersion · trainwith1228.com · Historic Roswell, Georgia
Joni Collins is a board-certified Physician Associate (PA-C) who holds a Doctor of Medical Science (DMS) degree. She is not a physician (MD or DO).
¹ AmSpa Market Data, 2023. ² Program pricing and margin figures reflect existing licensed practices; individual results vary. This page is for licensed medical professionals. Training is educational; providers are responsible for practicing within their own scope of licensure and state regulations. Prescription-only treatments (including neurotoxins and tretinoin) are discussed in clinical training only. No guarantee of clinical or financial outcome is expressed or implied. © Twelve Twenty Eight Wellness · The 1228 Protocol™ · The 1228 Method™ · The Sweet XVI™.
A working draft for your review, Joni. A few things are still marked as placeholders on purpose — your story, real client results (shared only with their consent), your live dates and final numbers, and your logo. They'll drop straight in from your answers. Everything else is ready.
Twelve Twenty Eight Wellness
The 1228 Immersion · trainwith1228.com · Historic Roswell, Georgia
Joni Collins is a board-certified Physician Associate (PA-C) who holds a Doctor of Medical Science (DMS) degree. She is not a physician (MD or DO).
¹ AmSpa Market Data, 2023. ² Program pricing and margin figures reflect existing licensed practices; individual results vary. This page is for licensed medical professionals. Training is educational; providers are responsible for practicing within their own scope of licensure and state regulations. Prescription-only treatments (including neurotoxins and tretinoin) are discussed in clinical training only. No guarantee of clinical or financial outcome is expressed or implied. © Twelve Twenty Eight Wellness · The 1228 Protocol™ · The 1228 Method™ · The Sweet XVI™.
A working draft for your review, Joni. A few things are still marked as placeholders on purpose — your story, real client results (shared only with their consent), your live dates and final numbers, and your logo. They'll drop straight in from your answers. Everything else is ready.
